November 14, 2018

Digital Marketing Associate

This job posting expired and applications are no longer accepted.
Koinex
Published
November 14, 2018
Location
Mumbai, India
Category
Job Type
Salary range
As per Market Standards

Description

Job Description

Job brief

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

Responsibilities
• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors
Requirements
• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g. Google Analytics etc.)
• Analytical mindset and critical thinking
• A passion for tech specifically blockchains and cryptocurrencies
• Excellent communication and interpersonal skills

Experience: 1 – 4 Years.

Qualifications: Graduate (Marketing or social media).

About Company
Koinex is India’s largest digital assets exchange with over 31 cryptocurrencies listed in fiat and cryptocurrency markets. Founded by alumni of IITs and BITS, Koinex brings top notch trading experience to the cryptocurrency community and aims at being the hotbed of blockchain technology in India.